Tory B. Nagel

CISCO’S WebEx

Creative Brief

The conference call category consists of monotonous messaging about connection and ease of use. We knew we had to shake things up.

The conference call category consists of monotonous messaging about connection and ease of use. We knew we had to shake things up.

Brand: Released in 1998, Webex was one of the first conference calling softwares. In 2007, Cisco, a giant in cybersecurity and IT, purchased Webex for $3.2 billion. Since then countless other conference calling softwares have been released giving Webex stiff competition.

How We Got Smart: One-one-one interviews with business owners, IT professionals, and HR managers

Situation: Both our work and play lives are tied to the internet. Social media allows us to connect with friends and family across the globe, but users are wary of their conversations and data on those platforms falling into the wrong hands. Meanwhile, the state of business today revolves around constant emails and remote meetings via conference calls. Businesses spend significant amounts of money to protect the content of their emails, documents and more to avoid confidential information leaking to competitors or other interested parties.

Aha Moment: Long before the internet, eavesdropping was the original data breach. With verbal conversations happening over the internet via conference call, spoken word online is at risk in the same way written word is.

Strategy: Conference calls need firewalls too.

Target: Chief-Executive-Officers

Group Members: Anna Boutchard, Severin Didriksen